Adobe announced earlier this month they are moving away from perpetual licensing and only offering upgrades and new software via their creative cloud program. ”We have no current plans to release another perpetual release of the CS tools and suites. Creative Cloud is going to be our sole focus moving forward,” said Scott Morris, senior director of product marketing for Creative Cloud.
Adobe will no longer sell its Creative Suite software as it moves instead to a $50 per month subscription plan for it’s Creative Cloud. When Adobe launched its Creative Cloud subscription last year, executives weren’t sure how long it would offer it alongside the traditional perpetual-license sales for its software. But somehow the customers seemed to prefer having the latest and greatest and according to Adobe, customer’s prefer the Creative Cloud overwhelmingly more than expected. ”We expected it to be a couple years before this happened. But we were surprised by how successful Creative Cloud has been,” Morris said. “We know that’s going to be a difficult transition for some customers, but we think it’s going to be the best move in the long haul.”
What is Creative Cloud?
Adobe’s Creative Cloud grants access to all the software in the full Creative Suite. The newer products such as Muse and Edge Animation for Web developers and Lightroom and services for activities including file sharing, collaborating, and Web publishing. Basically, you have access to all things Adobe!
The subscription costs $50 a month for those who sign up for a year’s commitment, though Adobe has discounted the monthly price to $30 for those with earlier versions of CS and has just added a $20 price for those with the newest CS6 version that Adobe released last year.
“Customers who invested last year in a perpetual license, might feel their upgrade path was taken away from them, so we’ll be giving them a screaming deal,” Morris said.
There also are other subscription plans. For $75 per month, customers can use CC products on a month-to-month plan rather than a full-year commitment. For $70 a month, Adobe offers the Team version for businesses with multiple employees using the software.
For those who don’t want the entire suite, Adobe offers subscriptions to individual programs. And now they’re cheaper, down from $20 a month to $10 a month in a one-year promotion for existing CS customers, Morris said.
Visit Adobe’s website for more info. http://www.adobe.com/products/creativecloud.html
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